A Speaker on Unconventional Creativity
For Teams, Brands and Leaders - a message on how to thrive in the Creative Economy.
About Greg. Speaker, Author, Marketer.
Named Marketing Magazine's Top 30 Under 30 in 2016, Greg has run some of the world's best known brands. He is respected globally for his work building brands including Aveeno, Tylenol, Pepsi, Burt's Bees and Advil. Greg was also an early-stage employee in a start-up that went global, successfully disrupting the marketing services arena.
Greg wrote the first book on personal branding to be authored by a professional marketer - Becoming Spreadable is available on iTunes. Greg also designed the first Personal Branding course for Humber School of Business in Toronto, and serves on their Advisory Board while lecturing part-time.
Greg travels around North America spreading his Unconventional Creativity message to audiences ranging from 30 to 1000. He has appeared on the same stage as Gary Vaynerchuk and Casey Neistat.
He has appeared in the National Post, Media in Canada, Strategy Magazine and Marketing Magazine.
Three Talks by Greg
The Creative Consumer
The Creative Economy is here, and consumers desire a new level of involvement in the offering. Their disengagement is rising as their need for relevancy and individualization dominates their decision making. Attracting their attention starts with personalization, but goes beyond to a deep calling: personal expression.
Contrary to beliefs, consumer loyalty is high but comes at a cost. The key is to view your consumers as Unconventional Creatives and frame your offering around this deeply human trait.
Learn the underpinnings of human psychology that drives consumers' behavior in the creative economy, including the Five Types of Creative Consumers.
The Creative Culture
For Organizations and Teams
Employees are creative beings too. They have never had more information, tools and collaboration as they do now, but that doesn't work if employees don't care. Unlocking Unconventional Creativity in a team gives permission to everyone to think beyond the metrics and harness their innate and biological tendencies (that are probably suppressed).
Unconventional Creators see their day-to-day differently: they over-learn from success, and under-learn from failure (the world teaches us otherwise!). They see inspiration isn't necessary to be creative, all that is needed is possibility.
Learn about the Five Types of Creators and the framework of First Principles thinking, a proven model used by innovators like Elon Musk to deconstruct situations and enable the reconstructions of better solutions.
The Creative Contributor
Creativity isn't artistry, yet most people think it is. This holds them - and society - back from achieving meaningful progress. The world has us believe that creativity is all about inspiration - the spark of genius - but Unconventional Creativity and science shows us that you don't need to be a genius to be creative, it's available to all of us.
Whether you're a lawyer, stay-at-home mom, or a farmer in the middle of Africa (you'll have to hear Greg's speech to understand that!), Unconventional Creativity will elevate your understanding of how to leave an impact in today's creative times.
Learn about the Five Types of Creators (hint: artist is just one of them), and how the key to unlock your divergent thinking lies within your understanding of childhood.
Greg's Recent Speaking Engagements Include
“All children are born artists, the challenge being remaining one as you grow up.” Picaso